Facts about promotional merchandise

Oct 6, 2023

Promotional merchandise, also known as promotional products or swag, are items that are branded with a company’s logo or message and given away to promote a brand, event, or marketing campaign. These products come in a wide variety of types and can be used for a variety of purposes. In this post, we’ll explore some interesting facts about promotional merchandise that you may not have known before.

  1. It has a long history

Promotional merchandise has been around for a long time. The first recorded use of promotional merchandise was in the late 1700s, when George Washington used commemorative buttons to celebrate his inauguration. Since then, promotional merchandise has evolved to include a wide range of products, including pens, mugs, t-shirts, and more.

  1. It is a powerful marketing tool

Promotional merchandise is an effective way to promote and market your brand or an event. According to a study by the Promotional Products Association International (PPAI), 83% of consumers are more likely to do business with a brand after receiving a promotional product. Additionally, 85% of people remember the advertiser who gave them a promotional product.

  1. It can be used for a variety of purposes

Promotional merchandise can be used for a variety of purposes, including trade shows, employee recognition, customer gifts, and more. They can also be used to promote a specific product or service.

  1. It is cost-effective

Promotional merchandise can be an affordable way to promote a brand. Compared to other forms of advertising, such as television or print ads, promotional products can have a longer lifespan and offer more brand impressions per dollar spent.

  1. It can be eco-friendly

There are now many eco-friendly options available, such as reusable water bottles, tote bags, and bamboo pens. These products are not only better for the environment, but they also show that a brand is committed to sustainability. Our product range on this website will give a company a unique opportunity to showcase its brand’s identity, values, and commitment to sustainability.

  1. The most popular promotional merchandise items are…

According to a study by the Advertising Specialty Institute (ASI), the most popular promotional merchandise items are writing instruments, followed by bags, drinkware, and USB drives.

  1. Customisation options are endless

Promotional products and corporate gifts can be customised in many different ways, including through the use of different materials, colours, and branding techniques. This means that brands can create unique products that stand out and reinforce their brand message.

Fact – promotional merchandise is a versatile and effective marketing tool that has been around for centuries. It offers a cost-effective way to promote a brand and can be customized to fit a variety of purposes and audiences. Whether you’re looking to promote a new product or service, or simply want to show appreciation to your customers or employees, promotional merchandise can be a powerful tool to achieve your goals.