Promotional products can be seen as quite a wide area and is often called promotional merchandise rather than products, but the definition we use at Ecobranded are that we supply items which have been customised with a company name, logo or slogan with the intention of marketing or promoting a company. A great example are items such as giveaways at things like trade shows or events or items given as corporate gifts at times like Christmas. The items are imprinted with a company’s name, logo or message to aid brand recognition and the feel good factor so similarly, Business gifts, awards and commemoratives are also considered promotional products.
Promotional products can also be referred to as swag or freebies, but, if you’ve ever received a pen with a school’s logo on it, or a reusable water bottle with your company’s logo on it, you’ve received a promotional item!
The team here at Eco Branding are passionate about helping our customers find inspiring, promotional products that turn ideas into reality. We’re dedicated to creating eco-friendly, merchandise solutions that will get people talking and give you a head start on competitors. We have a vast range of products from bags to mugs, branded eco products, pens, travel accessories and so much more and below are just a few statistics we have found on the value promotional products bring to elements like marketing.
- About 30 promotional products are kept in each household
- 85% of people recall the advertiser that gave them a shirt or hat, making brand recall the highest for apparel items
- 23% of consumers reported that they purchased a promotional product in 2020
- Promotional products are the most liked form of advertising, followed by newspaper and radio
- 88% of people claim that they remember the advertisers better if they received a promotional product from them
- 85% of people claim that the promotional products prompted them to go into business with the advertiser
- 80% of people say that they can remember the printed message that was on the promotional items they received
- if you give out promotional merchandise, you increase your chances of getting new customers by 83%
- 70% of brands and businesses think that promotional items are still relevant, effective, and a sure way to reach marketing goals
We have a huge variety of items and gifts to choose from but some of our best sellers are –
Please get in touch if you have any questions about our products on 03700 585020 or email our experts on enquiries@ecobranded.co.uk
