The Best Industries for Branded Merchandise

Dec 19, 2022

According to the 2021 British Promotional Merchandise Association (BPMA) report, those who receive branded merchandise are 75% more likely to buy from you again.

This means no industry in the UK can afford not to invest in branded merchandise moving into 2023.

Also, with the cost of living crisis gripping the nation, there’s never been a better time to hand out corporate gifts to the public.

And when you consider that three-quarters of adults in Great Britain worry about climate change. It should be in your marketing strategy that these gifts need to be environmentally friendly.

But what industries will appreciate these promotional products the most?

Educational Sector

Teachers and educators love free stuff. But shaping the minds of tomorrow, unfortunately, doesn’t pay as much as experts in other industries.

That said, those in this sector are still incredibly generous and assist their learners whenever possible. Your promotional gifts aren’t just for the teachers but their learners.

While we could talk about brand recognition. The simple fact is you’re doing fantastic work by providing promotional stationery.

Healthcare Sector

NHS workers are heroes. Especially after years of working during the pandemic. As marketing channels go, being able to help out with the works of the NHS is a big bonus for any brand.

Also, with extended hours and stressful environments, young healthcare workers don’t have time to shop.

We’d recommend providing them with a comfortable t-shirt to slip into and relax.

Charity and Non-Profits

There’s no better profession than helping others. Individuals working in non-profits or for charity do hours of great work.

Working with those in need can take its toll on an individual. It’s also a professional sector where promotional merchandise will work its way into the hands of those who need it.

Also, with environmental promotional products, integrating them into a non-profit focused on green work will be more accepted than the usual promotional product option.

Hospitality Sector

One of the most intense sectors to work in is the hospitality profession. With extended hours on their feet, many will not shy away from a new apron or waiter’s friend.

And as marketing channels go, you can get your product noticed at the point of sale. Also, promoting your product at a restaurant will assist in pushing sales at the establishment.

Sticking with the hospitality sector, gifts that will help those hosting guests direct them toward the closest attractions are tremendous and add value.

Construction Sector

Contractors are individuals who will work their promotional gear to the bone. Working in cramped, dirty, and hostile conditions, it’s a profession that’s always looking for new clothes.

Another factor to consider is that most contractors are incredibly brand loyal to their tools. Wearing your brand on their sleeve is an honour.

So, where do you source environmentally friendly branded merchandise?

Where to Find the Best Professional Branded Merchandise?

If you’re looking for branded merchandise today, look no further than Eco Branded Merchandise.

With our catalogue of corporate gifts, you can change tomorrow today! We’ll help you integrate sustainable gifts into any sector right now.