Gift-giving has been around for centuries and in the 1950s the UK recognised it as an industry marketing tool.
Before that, it was rare for brands to give out items to their consumers. About two decades later, real change happened.
Brands and companies realised how impactful gift-giving can be. Once they noticed they could boost their sales and use it as a tool to grow their business, more and more people began doing it.
It’s still a prevalent marking tactic today; however, it’s difficult to decide what promotional merchandise to send out. Trends come and go and you don’t want your items to go to waste.
This article is going to give you a few ideas on what products to send out and help you keep up with the latest market trends. Read on!
As a marketing manager, it’s crucial that you understand what’s important to your consumers. When you’re creating promotional merchandise, keep in mind that people are working hard to cut down their carbon footprint.
Sustainability is going to help you sell your products and services. If your mission statement lines up with your client’s beliefs, you’ll be more likely to retain their business. Sending out eco-friendly items will grab the attention of your audience and increase the chances that they will support your company.
Work From Home Products
Since the pandemic, many people are still working from home. They don’t need as many in-office supplies, so keep that in mind when deciding on your branded merchandise.
Ask yourself “how can your branded product help consumers who are working from home”. They may need extra chargers for their devices or coffee mugs instead of to-go cups, since they aren’t leaving the house as much.
Consider how your promotional products can make their work-from-home life easier and more comfortable. This will help ensure your items get used.
It’s likely that your ideal consumer is on social media, and a great way to connect with them that is still eco-friendly is to give away virtual or even in-person event tickets. For example, if your company is doing an online seminar, get your audience excited by giving away a free ticket.
You can do this on all your social media accounts to get more and more people to your page. You can use giveaways to say “thank you” and to drum up more business.
The new generation that is entering the workforce is prioritizing their mental health more than generations in the past. A great way to show your clients that you care and understand them is by sending self-care promotional merchandise. A spa kit, candle or blanket are great self-care items anyone can use.
Staying on top of the market trends in 2023 can seem daunting. People’s needs and wants can change quickly and it can be difficult to keep up.
However, in order to keep your business moving in the right direction, you’ll need to put some time and energy into promotional merchandise this year. Don’t worry, you don’t have to do it alone.
No matter what your product merchandising needs are, we’ve got you covered. Contact us here and we will answer any questions you may have and help get you started.