What is branded merchandise

Oct 25, 2021

Branded merchandise is any product that is branded with either a logo or another identifying marker of a company like a graphic.  Often used as gifts for clients or employees, companies also like to use branded clothing for their employees to give them a uniform.

Branded merchandise is important because it’s one of the easiest and most cost effective ways for companies to connect with clients and boost their brand awareness. By adding branded merchandise to your marketing strategy, you can increase brand visibility and make sure your brand gets the exposure it should get, sometimes is a very cost-effective way. 

Some examples of branded merchandise –  

  • From phone chargers to pedometers, everyone loves their gadgets making them a popular choice for branded business gifts. …
  • Go a step above with monogrammed stationery. …
  • Event Giveaways. Who doesn’t love to get free stuff? …
  • Hoodies, T-Shirts, & Other Clothing. …
  • Tote Bags

Take this recent research done by the British Promotional Merchandise Association. They found that:

  • 96% of recipients said that branded merchandise increased brand awareness
  • 55% of respondents are more favourable to a brand after receiving a promotional gift
  • 83% of people who receive branded merchandise can remember the brand for an average of 12 months.
  • 79% of people who receive branded merchandise said they were likely to do business with the company

These numbers speak for themselves. Branded merchandise is almost an essential part of the marketing strategy for companies looking to increase brand awareness, connect with clients and make more sales. However, it’s not sufficient to just slap your logo on piece of clothing and tick the ‘merchandise’ box. We very much advocate talking to specialists in the market who can advise you when it comes to implementing a well-developed strategy when planning a branded merch campaign.

For example, you may want to attract more clients, do more business with existing clients, develop your brand to differentiate yourself from your competition, develop a program for employee recognition, run an eco-friendly promotion, plan a special event, or stand out at trade shows. The list is almost endless, and it’s especially difficult to navigate when you are new to branded merchandise and are unsure where to start.